FanDuel, the US fantasy sports and betting firm, has struck a promotional deal with YouTube covering the video-sharing platform's Sunday Ticket out-of-market package from American football’s NFL.

The YouTube TV streaming service, owned by internet giant Google, secured exclusive domestic rights to show the out-of-market Sunday Ticket from the 2023 season onwards. The seven-year tie-up, sealed in late December, is understood to be worth just over $2 billion annually.

Now, FanDuel customers will now receive an exclusive promotion for Sunday Ticket action. Between August 21 and September 18, FanDuel Sportsbook customers who place a $5 bet will receive $200 back in Bonus Bets and $100 off the cost of Sunday Ticket on YouTube and YouTube TV.

Sunday Ticket includes all out-of-market Sunday regular-season NFL games that are broadcast on national networks Fox and CBS. Before Google became the new domestic partner, US satellite broadcaster DirecTV held rights.

Flutter Entertainment, FanDuel’s owner, has said the offer comes as part of a wider campaign by FanDuel, which is entering its third year as an official NFL sports betting partner.

FanDuel will run a new creative advertising campaign throughout the season, and will also introduce new product features such as Parlay Hub and FanDuel Explore, that will aim to “educate and engage NFL fans.”

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Flutter Explore will allow fans to make bets “through a simplified betting experience that presents them with narrative-driven question formats.”

Mike Raffensperger, FanDuel’s chief commercial officer, said: “Partnering with YouTube to help deliver NFL Sunday Ticket on YouTube and YouTube TV to our customers places FanDuel squarely at the intersection of one of the most valued sports and media offerings in the world.

“This partnership makes FanDuel the only category partner making it easier for fans to access every out-of-market Sunday afternoon NFL game and elevates the sports betting and entertainment experience for millions of fans across the United States.”

In late July, it was announced that YouTube TV would offer a special bundle combining Warner Bros. Discovery’s Max platform with the Sunday Ticket package.

YouTube TV is currently selling the NFL package in different combinations and special promotions.

In April, the service revealed that Sunday Ticket will be available on two of its subscription businesses – as an add-on package on YouTube TV and as a standalone offering on YouTube Primetime Channels, which allows users to subscribe and watch content from multiple services on the YouTube app.

FanDuel, meanwhile, unveiled a golf-based tie-up with the IMG Arena betting arm run by the media and entertainment heavyweight, in August.