The Saudi league has invested heavily in big-name players, but low crowds could be problematic for increasing exposure and popularity.
The young England midfielder has been a revelation and is slowly becoming one of the most marketable players around.
Saudi’s Public Investment Fund is reportedly set to invest in tennis after making massive strides in golf and soccer.
Large brands are pumping millions into sponsorships to improve their brand image on tackling climate change.
Top-flight clubs recently agreed to ban deals with gambling companies from the 2026-27 season.
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Coco Gauff, Taylor Fritz, and Frances Tiafoe enjoyed successful seasons last year, ushering in a new era for the US.
The Glazers are looking to sell the club and a bid from Qatar was the first to be submitted.
FIFA president Gianni Infantino confirmed his intention to expand the competition to 32 teams in June 2025.
Club president Andrea Agnelli resigned along with all other board members amid an investigation into its finances.
CAF has re-opened bids for hosting AFCON in 2025 after Guinea handed back the rights due to a lack of facilities.