Sportcal GSI Event Study - 361° World Men's Curling Championship 2018
The GSI Event Study on 361° World Men's Curling Championship 2018 (WMCC 2018) has examined the impact of curling’s blue-ribband men’s event, including interviews with key stakeholders. The WMCC 2018 received the largest broadcast production ever for a world championship, while the total attendance for the event was just short of 75,000.

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The 361° World Men’s Curling Championship 2018 delivered a wide range of benefits to Las Vegas and to its reputation as the ‘Curling Oasis’ of USA.

The analysis, conducted as part of Sportcal’s GSI Event Studies Programme, explored a range of impact indicators, examining the economic, tourism, event experience, media, social media, sponsorship, sporting and the social benefits of hosting the event.

The holistic Event Study also provides analysis of the legacy the event leaves behind and includes interviews with key stakeholders of the WMCC 2018.

Curling has become well-established in Las Vegas in recent years, generating significant tourism from Canada as well as further overseas.

"This study gives us an in-depth look at the level of interest our blue-ribbon championship generates across a wide range of elements, including spectator data and media attending the event, sponsorship potential, TV exposure and social media engagement, to name but a few.

We will now present this definitive insight to interested committees showing the benefits of hosting our biggest championships.” 
Kate Caithness, World Curling Federation President

A summary of the Key Findings from the report can be found here


This Event Study is subject to copyright agreements. No part of this Event Study may be reproduced distributed or transmitted in any form or by any means or stored in any retrieval system of any nature without prior written permission. 

Application for permission for use of copyright material shall be made to Sportcal Global Communications Ltd (“Sportcal”).

Sportcal has prepared this Event Study using reasonable skill, care and diligence for the sole and confidential use of the World Curling Federation for the purposes set out in the Event Study and Sportcal does not assume or accept or owe any responsibility or duty of care to any other person.

Any use that a third party makes of this Event Study or reliance thereon or any decision made based on it, is the responsibility of such third party.

The Event Study reflects Sportcal’s best judgement in the light of the information available at the time of its preparation. Sportcal has relied upon the completeness, accuracy and fair presentation of all the information, data, advice, opinion or representations (the “Information”) obtained from public sources and from the World Curling Federation, Reno Tahoe Winter Games Coalition and various third party providers. The findings in the Event Study are conditional upon such completeness, accuracy and fair presentation of the Information.


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