SNTV, the sports video news agency co-owned by IMG and the Associated Press, has joined Content Arena, the online sports rights trading service.

Sports media rights buyers willl now have the chance to acquire rights to the SNTV Daily Sports Video News Service via the Content Arena Marketplace.

The multi-platform subscription covers news and highlights content from the biggest sports leagues as well as hundreds of local events, exclusive stories and interviews, as well as ready-to-publish digital clips for social media, and soundbites from the big names in sport ideal for radio and podcasts.

Zoe Duffelen, sales director at SNTV, said: “Our Daily Sports News Service is the go-to product in the market, providing media organisations with a reliable and high-quality video supply of rich and relevant sports news stories. As a company striving for innovation, SNTV is excited to work with Content Arena in finding new ways to expand our distribution network even further.”

Erik Lorenz, chief executive and co-founder of Content Arena, added: “Content Arena is thrilled to start this collaboration with a world-class brand such as SNTV, with its top of the range content being a great fit for our digital platform. It is also the latest confirmation of our continuous efforts to provide software solutions that can support all industry players in every step of rights management and sales process.”

Content Arena, which has mostly been focused on small-to-mid-tier sports properties since its launch in 2018, takes a percentage commission from the rights-seller of the value of any deal facilitated, without charging the seller. 

Sportcal