FFF renews commercial deal with Intermarché until 2028
Soccer - 20 Nov 2020
The French Football Federation, soccer's national governing body, has struck a five-year extension to its commercial deal with Intermarché, the supermarket chain, until 2028.
The initial agreement between the FFF and Intermarché, signed in June 2018, ran until 2023.
The first deal covered France’s national teams and the annual Coupe de France, as well as amateur soccer in the country, and was reported to be worth close to €1.5 million ($1.78 million) per year.
Noël Le Graët, president of the FFF, said: “We are very happy to continue this collaboration… This new long-term contract, in this difficult period, testifies to the attachment and involvement of Intermarché with our national teams, the Coupe de France, and amateur football.”
When it became an FFF partner, Intermarché replaced Carrefour, another French supermarket chain, as a commercial sponsor.