Late Band deal for Brazil qualifier, but no FTA coverage
The Brazilian soccer team’s World Cup qualifying match in Uruguay tonight will receive live television coverage at home, albeit not free to air, after commercial broadcasting group Bandeirantes agreed a late deal for the rights.
The match will be available on a pay-per-view basis on dedicated sports channel BandSports, which is available on the Claro and Sky platforms.
This is the result of an agreement with Spanish media company Mediapro covering the home matches of eight teams in the fourth round of the South American qualifying competition for the 2022 World Cup.
EI Plus, the Brazilian subscription streaming service operated by pay-TV broadcaster Turner, had already agreed a deal for both the third and fourth round of qualifiers.
In both cases, Mediapro will receive a share of the revenue.
Five times world champions Brazil are the only team with a 100 per cent record heading into Tuesday’s qualifier in Montevideo.
The other games on BandSports and EI Plus will be Venezuela vs Chile, Ecuador vs Colombia, Paraguay vs Bolivia and Peru vs Argentina.
Globo, the Brazilian commercial broadcasting giant, holds rights to the home matches of Brazil and Argentina for the duration of the qualifying campaign, but other games have been televised in short-term deals.
Last month, Brazil’s match in Peru was shown by public-service broadcaster TV Brasil after the Brazilian government intervened and insisted that the match be broadcast on a national free-to-air network.
However, the CBF, the Brazilian football confederation, which is understood to have paid around R$5 million ($923,000) to Mediapro for the rights, has ruled out such a move this time round.
Band has stepped up its coverage of soccer in recent months, notably having teamed up with Conmebol to launch a pay-TV channel in Brazil offering matches from the Copa Libertadores and Copa Sudamericana, the South American club competitions.
It is also showing four live matches per round – two on its main free-to-air channel and two on BandSports – from Italy’s Serie A.
Last month, it was reported that Band was in the running to acquire rights in Brazil to the 2021 Copa America, the South American national teams competition.
The tournament, to be hosted by Argentina and Colombia, was postponed from this year because of the coronavirus pandemic.