SailGP begins sustainability charge with Morgan hire
SailGP, the nascent sailing league, has appointed Fiona Morgan to the newly-created role of director of purpose and impact.
Morgan's hire comes in the month that SailGP launched 'Race for the Future', its sustainability programme to accelerate change to a cleaner and more inclusive future.
She was most recently head of group campaigns within The Bigger Picture, the corporate and social purpose team at UK pay-television broadcaster Sky, where she led the Sky Ocean Rescue consumer campaign, which reached an awareness of nearly 50 million people across Europe.
Morgan (pictured) is also an ambassador for meaningful business, a global community of leaders who are combining profit and purpose to help achieve the United Nations Sustainable Development Goals by 2030.
She said: “We have a hugely exciting opportunity as a global platform to not only transform the sport, but at the same time, drive a purpose-led agenda that inspires and delivers real and meaningful change and focuses on a better future for all. We will make decisions with a better future in mind and that's a new and progressive way of thinking for sport.”
Russell Coutts, chief executive of SailGP, added: “We have a responsibility and purpose that goes beyond our entertainment proposition, and we are really excited to have Fiona on board to take SailGP from intention to action, and deliver our ambitious goals to effect environmental and social impact within and outside of the sport.”
Earlier this month, SailGP unveiled ambitious sustainability goals for 2021, claiming it will be the first climate positive sports and entertainment property, while advancing the global adoption of clean energy.