Infront renews Four Hills marketing remit to 2026
The Vierschanzentournee, the popular Four Hills ski jumping competition, is to continue to be marketed worldwide by Infront until at least 2026, after the international sports marketing agency today announced a new agreement with the DSV and ÖSV, respectively the national ski bodies of Germany and Austria.
Infront first began marketing the Four Hills, covering sponsorship and advertising rights, on behalf of the DSV and ÖSV at the beginning of the 2010-11 season, and its present four-year deal is not due to expire until 2022.
The Four Hills takes place in Oberstdorf and Garmisch-Partenkirchen in Germany, and Innsbruck and Bischofshofen in Austria.
Separately, Infront handles the distribution of global media rights to the Four Hills events in Germany through a contract with the DSV that expires in 2026.
Stefan Krauß, Infront vice-president of winter sports, said: "The Vierschanzentournee is one of the most popular events in the winter sports season. Our successful partnership with the DSV and ÖSV for the ski jumping event goes back to 2010 and we are thrilled that we can continue to build on this winning cooperation."
Walter Vogel, DSV board member, said: "Our goal is to further develop the Vierschanzentournee into the ultimate premium property in winter sports. In such turbulent times as these we above all need a reliable and competent partner like Infront in order to achieve this."
4F, the Polish sportswear firm, is the presenting sponsor of the Four Hills, with other major sponsors being Bauhaus, Veltins and Liqui Moly.
Meanwhile, ski jumping is a surprise inclusion on the proposed programme for the third edition of the European Games in Krakow and the wider Małopolska region in Poland.
The European OIympic Committees and the local organising committee for the 2023 games met in Rome at the weekend, after which the provisional sports programme was unveiled.
The sports list is subject to final negotiations with each of the relevant European and international sports federations.
The EOC described the proposal of summer ski jumping as "an absolute novelty for the Games."
The 23 proposed sports are: archery; artistic swimming; badminton, 3x3 basketball; beach handball; breaking; canoe (slalom and sprint); cycling (mountain bike and road); fencing; gymnastics; judo; karate; modern pentathlon; mountain running; rugby sevens; shooting; ski jumping; sport climbing; table tennis; triathlon; volleyball (beach and indoor), weightlifting; and wrestling.