Fox Sports integrating Google Cloud to automate production process
Fox Sports, the sports arm of the US national television network, has teamed up with technology giant Google to utilise artificial intelligence and cloud technology to enhance its production capabilities.
Under the tie-up announced on Tuesday, Fox Sports is working with Google Cloud to automate what has hitherto been the largely manual process of logging, discovering and storing video assets.
The network claimed the system, already in development, will utilise Google Cloud’s video search and advanced machine learning capabilities to help it get full value from its extensive sports content archive.
The co-developed solution is expected to speed up Fox Sports’ existing production capabilities as Google Cloud will enable the broadcaster to more effectively organise, discover and build on the petabytes of data and millions of videos it has produced over the years, and new content as it is produced daily.
The two partners will also be working together to apply Google’s machine learning models to automatically identify and label clips across hundreds of categories.
Brad Zager, executive producer, EVP/head of production and operations at Fox Sports, said: “We’re excited to team with Google on this project that will allow FOX Sports to take the next step toward the most state-of-the-art workflow for accessing all of our media. It’s been amazing to see all the different tools that Google Cloud will provide our network to transform the way we work, while also helping to make the way we create content so much easier for our production teams.”
Thomas Kurian, the chief executive of Google Cloud, added: “Machine learning is opening up a whole new era of value creation and data-driven innovation in media and entertainment. Once a company has a more complete understanding of its audience, users and content, it’s amazing what businesses can accomplish with that data.”