Italian sports minister ponders end to no single buyer rule in Melandri Law tweaks
Vincenzo Spadafora, Italy's sports minister, is giving consideration to amending the Melandri Law, which governs the collective selling of media rights in the country, ahead of the launch of the domestic Serie A tender.
According to reports in Italy, Spadafora (pictured) is proposing to scrap the no single buyer rule, allowing a potentially lucrative exclusive rights swoop.
Another, albeit unlikely, proposal is to end collective selling, and return to the model of Serie A clubs marketing their own rights.
Serie A's domestic and international rights were centralised ahead of the 2010-11 season for the first time since 1999 in a move designed to help close the gap between the rich and the poor clubs in the top division.
Spadafora told Italian media: "The issue of TV rights needs updating, I will turn my hand to the Melandri Law."
Pay-television operator Sky and subscription streaming platform DAZN presently hold domestic rights to Serie A in a three-year deal worth €973 million ($1.1 billion) that runs until the end of the 2020-21 season, and the pair are expected to be leading contenders for the rights in the next cycle.
Last month AGCOM, the Italian communications regulator, approved the guidelines for the sales process for the 2021-22 to 2023-24 cycle.
The watchdog ruled that the criteria laid down for the period in question do not impact on competition, albeit the individual packages will have to be further evaluated when the formal invitation to tender is being prepared.
The tender is expected to be launched next month.
Serie A is still weighing up an offer from Mediapro, the Spanish media rights and production agency, to establish an in-house league channel that could be distributed to broadcast and streaming operators.
Mediapro submitted its final offer to Serie A - €1.283 billion per season for the 2021-22 to 2023-24 cycle - on 4 November, but a vote of the 20 top-flight clubs has been postponed numerous times.
A league meeting to discuss media rights is slated for next Monday.