Infront soccer chief Herth leaving agency after 17 years
By Simon Ward
Stephan Herth, a long-serving senior executive at Infront, the international sports marketing agency, is to step down later this year.
Herth, currently senior vice-president football at the Switzerland-based agency, has chosen to leave, and will be departing in July, but will support the transition in a consultancy role, Infront said today.
The agency has not announced the process for appointing a replacement.
Herth has been at Infront for 17 years, and took up his present position at the end of 2017, having previously been executive director of summer sports. He has also been a prominent driver of the agency’s strategy as a member of the group management board and the board of several Infront Group companies.
Infront, which is owned by China’s Wanda Sports Group, remains a significant player in soccer, representing over 40 properties at international, national, league and club level, with clients including Fifa, Italy’s Serie A and the DFB, the German soccer federation.
In his previous role as head of summer sports for Infront, Herth managed business relationships with rights-holders including the European Handball Federation, FIBA, the international basketball federation, and the Badminton World Federation.
Herth’s departure follows a major restructure at Infront, which came into effect for the start of the year, with the transition to four operational business units, including spectator sports media and marketing led by Bruno Marty as senior vice-president of GMB/EC.
Marty’s division brings together all existing sports units, including football, summer sports, led by Julien Ternisien, and winter sports, led by Stefan Krauss.
Paying tribute to Herth, Philippe Blatter, the president and chief executive of Infront, said: “We owe a significant debt to Stephan as well as considerable recognition for his achievements for the Infront Group. He leaves our football business ready for the future and I wish him all the very best in his future endeavours.”
Herth added: “My career with Infront has been incredibly fulfilling and I was able to experience almost every aspect of the global sports business. After 17 years working for Infront and following the successful reorganisation implemented last year, I am confident that this is now the right time for me to embark upon new challenges within the industry.”
The restructure involved the departure from Infront of Wolfgang Streit, chief financial officer and senior vice-president of finance, legal and administration, and Claude Ruibal, senior vice-president of digital, production and sports solutions, while Rainer Marte, another long-serving executive, has also left, while continuing to work as a consultant for the motorsports business.