Barcelona and Konami renew global partnership for four years
FC Barcelona, the Spanish soccer giant, has renewed its global partnership with Konami, the Japanese video game developer, for a further four years.
Konami, which makes the popular Pro Evolution Soccer video game series, will now be the official eSports football video gaming partner of Barcelona until 2023.
Barcelona, the reigning LaLiga champions, first partnered with Konami in 2016.
For PES 2020, Konami’s latest video game offering, Barcelona’s Argentinian forward Lionel Messi will appear as the cover star. It will also release a Barcelona-specific version of the game.
In addition to being granted advertising space both inside and outside of Barcelona’s Camp Nou stadium, Konami will also receive access to the players for marketing campaigns and the exclusive right to recreate the Camp Nou in its annual PES game releases.
Josep Pont, Barcelona’s commercial director, said: “We are delighted to be able to renew our partnership with Konami. Our relationship began three years ago and this new agreement as a global partner is testament to our shared journey, and also reinforces our commitment to connecting with fans all around through the e-sports universe.”
Meanwhile, Messi has become the highest paid athlete in the world over the past 12 months, according to the annual list published by Forbes, the business magazine.
Messi, who has now scored over 600 goals for Barcelona, earned $127 million between his salary and endorsements in the period between June 2018 and June 2019.
That was enough for him to replace US boxer Floyd Mayweather at the top of the rich list. Mayweather, who has retired from the sport, has now fallen out of the top 100.
Portuguese soccer star Cristiano Ronaldo earned $109 million, enough for second place, with Paris Saint-Germain's Neymar, Mexican boxer Canelo Alvarez and Swiss tennis icon Roger Federer rounding out the top five.
Forbes combines athletes’ prize money, salaries and general endorsements when compiling the rich list.
The US has contributed the most athletes to this edition of the top 100 (62), while basketball’s NBA is the league with the most representation – 35 NBA players made the list.