LaLiga puts unsold FTA rights back on the market
Spanish soccer’s LaLiga has today launched a new invitation to tender for unsold free-to-air live rights to its top two divisions for the next three seasons.
The first package (Lot 1) comprises one second-choice exclusive match from the top league in each round of fixtures, while the other package (Lot 3) is made up of two matches from the second-tier Segunda Division in each round.
The packages, which cover seasons 2019-20 to 2021-22, went unsold in the previous sales process that concluded in December, as bids fell far short of the asking prices.
LaLiga has set a deadline of noon (CET) on 6 May for bids to be received, and intends to make provisional awards later that day, and to formalise binding agreements by 13 May.
In the last sales process, Telefónica, the Spanish telecoms giant, added to its extensive Spanish soccer offering in the 2019-20 season onwards by landing exclusive live pay-TV rights to all Segunda Division matches in a three-year deal.
Meanwhile, Mediapro, the sports rights agency and production company, complemented its lesser offering by retaining exclusive internet rights to clips of LaLiga and second division matches in the same period.
Telefónica, which operates pay-TV service Movistar Plus, had already claimed the lion’s share of Spanish league rights by acquiring lots 4 and 5, which included the first-choice live match from LaLiga each week, and eight other live matches from each round, via a LaLiga TV channel or equivalent, in deals worth €2.94 billion ($3.32 billion) over three years.
Mediapro, which controls the majority of residential live rights to the top flight at present, secured lot 2, comprising free-to-air highlights of both divisions, and lot 7, including live coverage of all games in public establishments, from 2019-20, for a sum of €480 million over three years.
It also retained international rights to LaLiga for a further five years, to the end of the 2023-24 season, for nearly €4.5 billion.