CBS and NBC switch Super Bowls to avoid winter Olympics clash
US national television networks CBS and NBC have agreed to swap exclusive live rights to the Super Bowls in 2021 and 2022.
CBS was next scheduled to show the NFL showpiece in 2022, but is now taking on the 2021 game, with NBC moving back a year.
The NFL and the two broadcasters confirmed the new arrangement yesterday, after the New York Post had reported the switch.
The change is intended to allow NBC to align its coverage of the 2022 Super Bowl with that of the winter Olympic Games in Beijing, and sell joint advertising packages for the two events, as it did for the 2018 editions.
It also means that CBS can tie in its 2021 Super Bowl broadcast with college basketball’s NCAA Final Four in that year, and will not have to go up against NBC’s winter Olympics coverage a year later.
The Super Bowl is rotated between CBS, NBC and Fox under lucrative NFL broadcasting rights deals which run until the end of the 2021-22 season, while CBS and WarnerMedia alternate as the home of the NCAA Final Four.
Super Bowl LV in 2021 will take place at the Raymond James Stadium in Tampa, Florida, with the following year's game earmarked for the planned new Los Angeles Stadium in California.
CBS attracted an average of 98.2 million viewers for last month’s Super Bowl between the New England Patriots and the Los Angeles Rams, won 13-3 by the Patriots.
This was the lowest audience for the big game in 11 years, and generated $382 million in advertising for the network, according to Kantar Media.
The advertising figure was down from the $408 million for NBC in 2018 and $419 million for Fox in 2017.