Tokyo 2020 unveils pictograms that highlight the dynamism of athletes
Tokyo 2020, the organising committee for the Olympic Games in the Japanese capital, today unveiled the pictograms that will be used to identify the 33 sports on the programme of the games.
Tokyo 2020 said: “In line with the Tokyo 2020 brand promise of ‘Innovation from Harmony’, the Olympic Games Tokyo 2020 sport pictograms are designed to subtly communicate the characteristics and athleticism of each sport, as well as artistically highlights the dynamism of athletes. They will play a key role in enhancing the experience of athletes and spectators alike during the Olympic Games.”
The pictograms were designed by a team led by Japanese designer Masaaki Hiromura, who said: “It is a real honour to have participated in the design of the Tokyo 2020 sport pictograms. I have tried to express the dynamic beauty of the athletes through these pictograms, while respecting the legacy bequeathed by the pioneers of the Japanese design industry in their designs for the Tokyo 1964 Games.
“The 2020 designs took us almost two years to complete and they embody the thoughtful input of the many people involved. I hope that these pictograms will inspire everyone and help generate excitement for the different sports at Tokyo 2020, and that they will colourfully decorate the Tokyo 2020 Games.”
Pictograms were first used at the Tokyo 1964 Olympics, arising from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the games.
• Eurosport, the Discovery-owned pay-TV operator that holds Olympic Games rights in key markets across Europe, has unveiled its brand identity for the Tokyo 2020 games.
The logo, influenced by Manga, the Japanese form of comic novel, has been unveiled to coincide with the 500 days to go milestone.
JB Perrette, the president and chief executive of Discovery International, said: “Our Olympic Games journey started with PyeongChang 2018. It was our great privilege to broadcast the greatest show on earth to passionate communities of fans across Europe. We used innovative techniques and new ways of engagement across all platforms to make these games truly digital, which were instrumental in delivering record viewership.
“We have set our ambition for Tokyo even higher. We are committed to delivering a games experience at a scale that has never been seen before; we’ll be bigger and bolder, engaging more people on more screens and showing every minute, every sport, and every athlete.
“Eurosport broadcasts 70 per cent of the summer Olympic sport disciplines so our line-up of world-class experts are uniquely placed to tell the stories that really matter, delivering unrivalled sports expertise. Our award-winning Eurosport cube was a huge hit and we will amplify this experience using the latest technologies for Tokyo 2020 to immerse fans in the action like never before.”