NBC and Sky collaborate to offer record coverage of PGA Tour's The Players
NBC, the US TV network, and Sky, the European pay-TV operator, both now owned by Comcast, the US media giant, are both planning to offer record coverage of golf’s The Players Championship, taking place at the TPC Sawgrass course in Ponte Vedra Beach, Florida this week.
NBC will offer 22 hours of live coverage of the PGA Tour flagship event via its main channel and its Golf Channel subsidiary, in collaboration with Sky’s Sky Sports Golf, which will re-brand itself as ‘Sky Sports: The Players’ for the duration of the championship.
In total, NBC Sports Group will dedicate more than 150 hours to live programming surrounding the event.
Meanwhile, Sky Sports Golf will air nearly 25 hours of live simulcast coverage of complementary programming from the Golf Channel’s Golf Central Live from The Players. In total, Sky Sports will air nearly 60 live hours of coverage surrounding The Players, the most-ever for the network.
The move represents the most extensive production collaboration between the two broadcasters since Comcast’s acquisition of Sky last year.
Mike McCarley, president, golf, NBC Sports Group, said: “The collaboration between Sky Sports and NBC Sports will help us both better serve the sports fan by providing more in-depth coverage of The Players than ever before. Together with Sky, we’re able to enhance the fan’s viewing experience surrounding The Players and elevate the collective coverage in both the US and Europe.”
Jason Wessely, head of Sky Sports Golf, added: “The Players Championship is one of the highlights of the year for the UK golf fan. The exciting content collaboration between NBC Sports and Sky will allow our customers to get closer to the action at TPC Sawgrass than ever before.”
NBC Sports and Sky Sports also will collaborate on content sharing across the networks’ respective digital platforms and social media handles, including dedicated social content.
NBC and Sky both hold rights to broadcast the PGA Tour until 2021.
Last year, the PGA Tour signed a 12-year partnership worth $2 billion with Discovery, the USA-based media giant, for the distribution of the tour’s media rights outside USA.