Tennis Australia seeks digital exposure boost through Grabyo deal
Grabyo, the UK-based cloud-based video technology expert, has teamed up with Tennis Australia ahead of the 2019 Australian Open, the opening grand slam of tennis calendar, which gets under way next week.
Through Grabyo's technology, Tennis Australia’s digital and social teams will be able to create, edit and distribute real-time video clips and live streams to multiple social and digital platforms throughout its major domestic and international events in 2019.
There are two parts to the deal.
Using Grabyo Studio, Tennis Australia will be able to capture every key moment by creating and sharing clips. The platform reduces the time and resources needed to produce real-time highlights and allows for custom graphics and branding to be incorporated.
Grabyo’s Producer platform will also enable Tennis Australia to create unique broadcasts for digital fans and live stream one-hour daily shows and other content directly to social media.
Xavier Muhlebach, supervising producer at Tennis Australia, said: “In 2019 we want to connect to fans all over the world faster and in a more personal way than ever before. Our global audience is incredibly engaged and hungry for great content, so by working with Grabyo we have created a content strategy that uniquely targets every possible market. Using this platform has given us the freedom to be creative and make great content without the concerns of distribution slowing us down.”
Elliot Renton, senior director and head of Asia-Pacific at Grabyo, added: “The [Tennis Australia] team has bold and exciting ambitions to drive digital experiences as part of its international growth strategy and we are well positioned to help them deliver these. We have seen really strong engagement from tennis fans across the Grabyo platform and look forward to ensuring Tennis Australia connects with its global fan base more broadly than ever before.”