OTT service TV2 Sumo tops 400,000 subscribers
TV2 Sumo, the subscription OTT service of the Norwegian commercial broadcaster, has passed 400,000 customers, the company has announced.
TV2 Sumo formed a key part of the broadcaster's 'TV2 in 2020' project, which launched in 2016.
Olav Sandnes, chief executive of TV2, said it was an "important milestone," noting: "We want to be the natural Norwegian alternative to Netflix. An alternative people just have to have. Together with TV2.no, TV 2 Sumo will be our digital footprint."
Christian Birkeland, director of TV2 Sumo, added: "Our long-term goal is to make TV 2 Sumo become something people naturally use in everyday life, either as a direct subscriber or in collaboration with our partners. The fact that we already reach over 400,000 paying customers is the result of the entire media house TV 2 going in the same direction."
TV2 Sumo streams a number of sports in the TV2 portfolio, namely English soccer's Premier League, the Champions League and Europa League and national team World Cup qualifiers, road cycling's Tour de France, GET Ligaen, Norway's top-tier ice hockey competition, and domestic and international Norwegian handball matches.
Meanwhile, Norway's 1-0 victory over Bulgaria in yesterday's Uefa Nations League match was watched by an average of 637,000 viewers (a 45-per-cent share) on TV2.
TV2’s peak audience was 795,000 viewers, according to Kampanje, the Norwegian media website.