French soccer champion Crédit Agricole gets behind Women's World Cup
Crédit Agricole, the France-based international bank that is a prominent sponsor of soccer in the country, has signed as a national supporter of next year’s Fifa Women’s World Cup.
The tournament takes place in nine cities across France from 7 June to 7 July.
Under the deal announced today, Crédit Agricole will receive widespread branding rights in the run-up to and during the World Cup, access to a bespoke ticketing and hospitality package and use of selected Fifa marks and footage.
The bank joins Arkema, the France-based international chemicals manufacturer, and SNCF, the domestic trains company, as a lower-tier national supporter of the tournament, with three others expected to follow.
Crédit Agricole has been a sponsor of the French Football Federation for over four decades, and this year extended its deal until 2023.
Philippe Le Floc’h, the chief commercial officer of Fifa, said: “We are delighted that Crédit Agricole are joining our line-up of National Supporters. They are a well-established name in sports sponsorship and are recognised as strong supporters of football in France at all levels, from grassroots events to the national team. With their help, I am convinced we will be able to take this tournament to the next level and organise an unforgettable FIFA Women’s World Cup.”