Former GMR chief Katzoff joins Burns at Bruin's Engine Shop
Jan Katzoff has joined Engine Shop, the engagement and experiential agency owned by George Pyne’s international media, sports, marketing and branded lifestyle investment company Bruin Sports Capital, working with Terrence Burns, the Olympic bid and marketing strategist who runs Engine Shop’s global division.
Katzoff (pictured right with Burns) will act as exclusive senior consultant to the division, while continuing to work as an executive producer in the film industry. Katzoff made his name in the sports industry with GMR Marketing, the Omnigon-owned global experiential marketing agency.
Burns told Sports Business Journal: “This is a big deal for us. Jan ran a really big shop for a long time, and if he wanted to do this by himself, or with anybody he really wants to, he could. So we feel very fortunate to have him.
“He’s kind of like me, but he’s done a lot more deals on the brand side than I have so it’s really complementary.”
Burns, Katzoff and Hye-Young Cuddy, Burns’ deputy, will work together on signing up with sponsors of the 2026 Fifa World Cup in USA and Canada and the 2028 Olympic Games in Los Angeles to advise them on their strategy in the run-up to the mega-events.
The global division was created in February when Burns, who is best known for his work with the likes of Vancouver 2010, Sochi 2014, PyeongChang 2018, Russia’s bid to host the 2018 Fifa World Cup and LA 2028, joined Engine Shop, just weeks after announcing the launch of his own consultancy, T Burns Sports Group.
Cuddy’s background includes marketing roles with the International Olympic Committee and, like Katzoff, with GMR Marketing