Burnley unable to promote new shirt sponsor in latest Europa League match
Burnley, of English soccer’s Premier League, were forced to wear an alternative kit without a shirt sponsor for their Europa League qualifying match against Istanbul Basaksehir yesterday because of laws in Turkey banning the promotion of betting companies.
Burnley recently signed a “club record” multi-year deal with LaBa360, the international gaming company, to become their new shirt sponsor.
However, the team turned to a plain version of their all-white third kit for last night’s 0-0 draw in Istanbul, the first leg of a Europa League third qualifying round tie.
Gambling and alcohol-related branding is not permitted in Turkey.
The LaBa360 logo will return to the Burnley shirts for the second leg in England next week.
This Europa League campaign represents Burnley’s first involvement in European competition in over 50 years.
LaBa360 replaced Dafabet, the Asian online betting company that had been the team’s shirt sponsor for the past two seasons.