Sport TV follows Ronaldo to Italy
Soccer fans in Portugal will be able to follow the fortunes of national favourite Cristiano Ronaldo in Italy on Sport TV, the pay-television operator.
The Portuguese captain sealed a shock €100-million ($117-million) move from Real Madrid to Juventus yesterday, and shortly after the transfer was announced Sport TV revealed that it has landed rights to broadcast the top-tier Serie A for the 2018-19 to 2020-21 cycle in Portugal, in a deal with the IMG agency.
Sport TV recently lost rights to show Ronaldo's former league, Spain's LaLiga, to market newcomer Eleven Sports, the international pay-TV broadcaster.
Sport TV said it will show, on average, five games per weekend from Serie A, with a focus on the top five teams Juventus, Napoli, Roma, Internazionale and AC Milan, as well as a highlights and magazine programme.
Benfica TV, the in-house television channel of Benfica, the giant of the Portuguese top-tier soccer league, acquired exclusive media rights to Serie A for the three seasons through to 2017-18.
Serie A is a big win for Sport TV, with Eleven having snapped up rights to the Uefa Champions League, France's Ligue 1, Germany’s Bundesliga, the Scottish Premiership and Belgium’s Pro League, in addition to LaLiga.
The 2018-19 Serie A season gets under way on 19 August.
IMG has replaced MP & Silva as the Serie A’s international rights-holder, winning the rights from 2018-19 to 2020-21 in a deal worth €366.5 million per season, including fees for betting rights and a production contribution.