Sony claims record World Cup viewing figures in India
Sony Pictures Networks, the Indian broadcaster, attracted nearly 50 million viewers for the start of its coverage of the Fifa World Cup.
Sony, which is providing full live coverage of the tournament from Russia, said yesterday that a record 47.3 million people had watched at least one minute of the four matches played last Thursday and Friday.
This comprised 41 million on the Sony Ten 2, Sony Ten 3 and Sony ESPN television channels and over 6 million on the SonyLIV digital streaming service.
The opening match of the tournament between Russia and Saudi Arabia on 14 June pulled in 19.3 million viewers.
Significantly, women accounted for 45 per cent of the viewership for the first four games, higher than the 40 per cent for cricket’s Indian Premier League and 30 per cent for Pro Kabaddi.
Viewers spent an average of 39 minutes watching the matches.
Rajesh Kaul, president, distribution and sports business at Sony said: “This is a significant moment for football fans in the country, as we see a tournament with no Indian representation break viewership records. It is truly exciting to be a part of the transformation that this beautiful game is going through in India. Our efforts into ensuring expansive reach through the regional language feeds has yielded excellent results. We are going to keep the momentum going as the tournament picks up pace.”