Lacoste to develop 'Olympic Heritage' collection for IOC
The International Olympic Committee today unveiled a three-year partnership with Lacoste, under which the French fashion brand will develop the first Olympic Heritage lifestyle apparel collection.
The IOC said the collection forms an "essential element" of the new IOC Global Licensing Strategy. The development of a global licensing programme was recommendation 34 in IOC president Thomas Bach’s Agenda 2020, published in December 2014.
It will be a men's only clothing and accessories line featuring limited edition collections that will "reflect the graphic legacy of legendary Olympic Games."
For the first edition, Lacoste has chosen to celebrate the 50th anniversaries of the Grenoble 1968 winter Olympics and Mexico City 1968 summer games.
The partnership will initially run to 2020, with a collection developed each season. The first 10 countries where the apparel will be sold from this summer are: Canada; China; France; Germany; Italy; Japan; Mexico; South Korea; Spain; and the UK.
Timo Lumme, managing director of IOC Television and Marketing Services, said: "We are delighted to announce the launch of this new collection, which marks the beginning of an exciting licensing agreement with Lacoste to further connect people with Olympic history and legacy.
"The collection celebrates the iconic designs of Olympic Games Grenoble 1968 and Mexico City 1968 on their 50th anniversary. These games not only represented a turning point for the art and design of the Olympic Games, they also left a strong sporting and cultural heritage that is still acknowledged today."
The Olympic Heritage Collection is being developed by the IOC as one of its three global licensing core programmes, the others being The Olympic Collection and The Olympic Games Programme.
At the start of 2017 the IOC signed up a new top-tier 'TOP' sponsor in Alibaba, in a deal that runs until the 2028 Olympic Games, and which makes provisions for the Chinese e-commerce giant to, among other services, create a global e-commerce platform for Olympic stakeholders.
Lacoste is a long-running sponsor of the CNOSF, the French national Olympic committee, and was also a supporter of Paris' successful bid to stage the 2024 Olympics.