IMG brings in F45 as presenting sponsor of London Color Run
F45, the sports training network, has signed up as the presenting sponsor of the 2018 London edition of Color Run, the mass participation event organised by the IMG agency in which runners are sprayed with coloured powder.
IMG has also struck deals with US firm JBL to be the official audio electronics sponsor of the 8 July event and with the National Society for the Prevention of Cruelty to Children to be the official charity partner for the fourth year running.
They join Skinny Brands, Vita Coco, Protein Ball and Verival as the official partners.
As part of the new partnership, F45 will launch ‘F45 Playoffs’ in London for the first time at The Color Run. The fitness test consisting of 10 stations, with 45 seconds work and 15 seconds rest will be available for anyone to try from 9am in the sponsor activation village.
Marc Webster, senior vice-president and managing director, EMEA mass participation and operations, IMG, said: “With F45 being at the heart of fitness, we are delighted to be joining forces with such a high-profile organisation for The Color Run next month. We are also excited that JBL and NSPCC will be joining us for our sixth edition of The Color Run.”