World's broadcasters show 14 per cent more coverage of winter Olympics
Broadcasters around the world have shown 14 per cent more coverage of the winter Olympics presently under way in PyeongChang, compared with the Sochi 2014 games, while over 300 million people around the world are estimated to have watched the opening ceremony, according to the International Olympic Committee.
Timo Lumme, the IOC’s director of television and marketing, said this morning that an average of 130 hours of programming per rights-holding broadcaster has been shown so far, more than at any previous winter Olympics. He said: “The amount of content on digital platforms is also up and expected to be double that aired on television, so two parts digital to one part television. Over 5 billion people will have access to TV coverage of the PyeongChang Games.”
Of these, the IOC estimates that about 3 billion will have watched some part of the games by the time they end on Sunday, Lumme said.
Lumme added: “For the opening ceremony, we estimate that there will be over 300 million viewers who have watched some parts of the opening ceremony.” These included 10 million people in South Korea, he said.
In Asia, speed skating events have achieved the highest viewership in South Korea and China, while figure skating events have been the most popular for the Japanese audience.
Meanwhile, the games are notable for a “near lack of corporate promotion by the businesses of the host country,” according to an opinion article in the Korea Times.
The article noted: “Most of Korea's large family-controlled conglomerates, or chaebol, such as Samsung, Hyundai, Lotte and Hanjin, are keeping a low profile, refraining from glitzy advertising…
“Local businesses, which have donated more than 1 trillion won ($934 million) to help attract and hold the Winter Olympics, are not seen at the venues apparently due to the corruption scandal involving former President Park Geun-hye and her friend Choi Soon-sil.”
The article concluded: “The PyeongChang Games should be an occasion for Korea to be reborn as an anti-corruption bastion and be remembered as so by people around the world.”