DAZN picks up multi-territory Six Nations rights to 2021
By Florence Lloyd-Hughes
DAZN, the over-the-top streaming platform owned by digital sports content and media group Perform, is to exclusively show rugby union’s Six Nations Championship on its service in Germany, Austria, and Switzerland as well as in Canada, after picking up rights to the next four editions.
Every match from the tournament, which features England, France, Italy, Ireland, Scotland and Wales, will exclusively air on DAZN in Canada from 2018 to 2021.
The platform will also exclusively show games on its German-speaking service in a deal that also runs to 2021.
DAZN streamed games from the 2017 Six Nations on its German-speaking service as part of an existing deal with Pitch International, the UK-based sports agency which is the tournament's international rights distributor.
Pitch International is paying around €24 million ($26.2 million), or €6 million per year to market the Six Nations' international rights for the 2018 to 2021 editions.
Last summer, DAZN launched in Canada with live coverage of American football's NFL via Game Pass, the league’s digital subscription service, as a result of the strategic agreement between Perform and the NFL.
The platform also has rights to European soccer and European rugby union through a tie-up with BeIN Sports, the international pay-TV broadcaster.
The Canadian service costs C$20 ($16.50) per month.
The platform launched in German-speaking countries in August 2016. It costs €9.99 per month.
DAZN is available in Japan but its Asian service will not be airing the Six Nations, as the rights have been picked up by WOWOW, the Japanese pay-TV broadcaster.
The 2018 Six Nations gets under way this weekend, with the final round of games taking place on 17 March.