Chelsea task Doyen with maximising players' image rights
Chelsea, of English soccer's top-tier Premier League, have hired Doyen Group, the UK-based international investment company, as their exclusive player endorsement agency.
The agreement runs until the end of 2019, with Doyen Global’s sales team working alongside the club’s commercial team to maximise the revenue from image rights of Chelsea’s men’s and women’s first teams.
Doyen manages around 65 soccer players across Europe, and works closely with major sports stars such as David Beckham, Neymar, Usain Bolt and Ronnie O'Sullivan.
Chris Townsend, Chelsea's commercial director, said: "The club has some of the world’s leading players – in both our men’s and women’s teams – and we look forward to working closely with Doyen Global to achieve great things."
Tess O'Sullivan, head of sales at Doyen Global, added: "It is an honour to welcome Chelsea FC into the Doyen Global family and we look forward to helping their players reach their commercial goals and ambitions over the coming years."
Meanwhile Premier League rivals Arsenal have signed up CashBet Coin as their first official cryptocurrency partner.
The cryptocurrency is a utility token that can be used on CashBet-powered iGaming sites and apps.
The company said it will use the partnership with Arsenal to build its brand awareness globally through the club's digital platforms, and "through the creation of bespoke content with Arsenal players."