DAZN to offer early-round PGA Tour coverage in Canada
DAZN, the over-the-top streaming service owned by digital sports content and media group Perform, has added to its offering in Canada after acquiring rights to golf’s PGA Tour.
Under the one-year deal, DAZN’s Canadian service will carry live coverage of more than 30 PGA Tour events, beginning with the Farmers Insurance Open, which gets under way today.
DAZN will air PGA Tour Live’s early-round coverage of the opening two rounds of each tournament, featuring two featured groups on the course.
Following the morning rounds, coverage will then switch to ‘Featured Holes’ footage.
The 2018 Farmers Insurance Open marks the return of Tiger Woods, the multiple major champion, who is playing in a tournament for the first time in just under a year.
The PGA Tour is also shown in Canada on Global, the subscription streaming service, Golf Channel, the cable and satellite network owned by NBC Sports Group, TSN and RDS the English- and French-language pay-television broadcasters.
Alex Rice, managing director for rights and strategic development at DAZN, said: “We made a commitment to keep adding more sports in the Canadian market and we are proud to be delivering on that promise today with some top-notch PGA Tour golf action."
Last summer, DAZN launched in Canada with live coverage American football's NFL via Game Pass, the league’s digital subscription service, as a result of the strategic agreement between Perform and the NFL.
The platform also has rights to European soccer and European rugby union through a tie-up with BeIN Sports, the international pay-TV broadcaster.
The DAZN service costs C$20 ($16.50) per month.
Meanwhile, Farmers Insurance, the US insurance group, is to remain the title of the tournament at the Torrey Pines Golf Course in San Diego, California, after it sealed an extension to its agreement.
The company will now continue as the title sponsor of tournament until at least 2026.
In 2010, Farmers Insurance replaced Buick, the US car brand, as the event’s title sponsor.
In other developments, GN Media, a division of Greg Norman Company, the firm owned by the Australian golf legend, has signed a strategic tie-up with the PGA Tour.
Through the agreement, PGA Tour becomes a partner of Shark Experience, Greg Norman Company's digital golf car experience. The PGA Tour will distribute live and on-demand coverage of events to Shark Experience vehicles.