BBL boosts exposure with FreeSports deal
The British Basketball League, the UK’s top-tier competition, has secured additional free-to-air coverage after agreeing a deal with FreeSports, the sister channel of UK pay-TV broadcaster Premier Sports.
The deal was struck between FreeSports and Perform, the media and data company that manages the league’s broadcast and digital rights.
One game per week will air on FreeSports, which is available on Sky, BT, FreeSat, Freeview and TalkTalk platforms, for the remainder of the 2017-18 season.
Coverage will begin with the BBL Cup Final at the Arena Birmingham this Sunday.
The deal complements the BBL’s existing free-to-view deals with the BBC, the UK public-service broadcaster, and Unilad, the male-focused website.
Livebasketball.tv, the subscription over-the-top platform operated by Perform, streams every game from the BBL.
Richard Webb, operations manager at FreeSports, said: “Basketball is now the second most-played sport by school children in the UK with over 35% participating so we believe it only right that British Basketball is put front and centre in the continued growth of the sport.”
BBL commercial director Bob Hope said: “FreeSports is to televise 15 live BBL games, commencing January 28, 2018 to the end of the current season. The additional exposure this provides, will give the British Basketball League unprecedented media coverage, substantially increasing our viewing audience of League games and adding further to our commercial appeal.
"Most significantly, this new agreement will provide fans with the opportunity to watch an additional game each week, free to air, on traditional big screen television format, thereby adding to the value of the online and mobile options provided by our other media partners, BBC Sport, Unilad and Livebasketball.tv."