IMG and Juventus introduce new licensed products in Asia and Australia
Soccer -
13 Dec 2017
Juventus, the Italian soccer giant, has expanded its range of licensed products in China, Japan and Australia through a tie-up with IMG, the sports and entertainment agency.
IMG said that, since its appointment last year as the Serie A side’s exclusive licensing partner in Australia, New Zealand and across parts of Asia, it has helped to introduce new product categories in apparel, gadgets, car accessories and luggage.
IMG said: “In addition to an exclusive branded luggage collection and apparel lines already in market in China, two new apparel collections will be available in Japan by the beginning of 2018. One will feature animated Juventus illustrations, while the other will consist of specially designed jackets, shirts, sweatshirts and polo shirts.
“The brand is also set to launch car accessories including seat covers, cushions and sun shades in Japan, as well as game cards, phone cases, keychains, wallets and mugs. Juventus products are available on major e-commerce platforms, such as VIP.com, and in popular multi-brand stores in select shopping malls.”
The extensive range of products introduced comes on the back of the launch of Juventus’ new logo at the start of the year.
Marcelo Cordeiro, licensing director at IMG, remarked: “We have had a greatly successful run of signings in our first year working with Juventus and continue to receive huge interest in the brand in these markets. The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”
Sportcal
IMG said that, since its appointment last year as the Serie A side’s exclusive licensing partner in Australia, New Zealand and across parts of Asia, it has helped to introduce new product categories in apparel, gadgets, car accessories and luggage.
IMG said: “In addition to an exclusive branded luggage collection and apparel lines already in market in China, two new apparel collections will be available in Japan by the beginning of 2018. One will feature animated Juventus illustrations, while the other will consist of specially designed jackets, shirts, sweatshirts and polo shirts.
“The brand is also set to launch car accessories including seat covers, cushions and sun shades in Japan, as well as game cards, phone cases, keychains, wallets and mugs. Juventus products are available on major e-commerce platforms, such as VIP.com, and in popular multi-brand stores in select shopping malls.”
The extensive range of products introduced comes on the back of the launch of Juventus’ new logo at the start of the year.
Marcelo Cordeiro, licensing director at IMG, remarked: “We have had a greatly successful run of signings in our first year working with Juventus and continue to receive huge interest in the brand in these markets. The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”
Sportcal
