NBC details record cable coverage for PyeongChang winter Olympics
NBC Universal, the Olympics rights-holder in USA, has announced it will show more than 450 hours of coverage from the PyeongChang 2018 winter games across its various cable platforms.
NBC Sports Network will air live prime-time coverage of the winter Olympics for the first time, and offer 368.5 hours of games action, up from 230 hours during Sochi 2014.
NBCSN will air 10 days of 24-hour coverage, and 156 consecutive hours between 18 February and the closing ceremony a week later. The games begin on 9 February.
NBCSN will air both ice hockey finals live, plus medal events in biathlon, bobsled, cross-country skiing, luge, Nordic combined, short track speed skating, ski jumping, snowboarding and speed skating.
CNBC will air 46 hours of coverage, highlighted by evening curling telecasts, usually between 5pm and 8pm (ET), while USA Network will air curling and ice hockey as part of its 40.5 hours, most of which will be live. Its broadcast window will usually be 7am to 9.30am (ET).
All NBCSN, CNBC and USA coverage will be streamed live on NBCOlympics.com and the NBC Sports app.
In March, NBC announced that its national network PyeongChang 2018 programming would be broadcast live across all time zones, a first for the winter games in USA, partly in a bid to avoid its coverage being pre-empted by social media.
On most nights, prime-time coverage will begin at 8pm ET, 7pm CT, 6pm MT and 5pm PT.
NBC’s delayed broadcasts during past editions of the games were the subject of repeated criticism as digital audiences grew. Previously, viewers in the Pacific and Mountain time zones would receive events on a two- or three-hour delay so that they fell within each region’s prime-time slot.
Jim Bell, president of NBC Olympics production and programming, explained at the time: "That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike."
NBC holds the rights to the Olympics until 2032 having extended its commitment in a 12-year, $7.65-billion deal that comes into effect after Tokyo 2020.