Infront and Velon's Hammer Series heading to Norway in 2018
The second edition of the Hammer Series, the new cycling event created by Infront Sports & Media, the international sports marketing agency, and Velon, the group of leading professional road cycling teams, will be staged in Stavanger, Norway in 2018, organisers have announced.
The Tour des Fjords will have only three stages and will be followed by teams competing in Hammer Sprint, Hammer Climb and Hammer Chase races.
Graham Bartlett, chief executive of Velon, added: "Everything about the area, the excellent race organisation and the strong interest people in Norway have for cycling, makes it a perfect fit for us."
The inaugural event, in Limburg, the Netherlands takes place from 2 to 4 June, and will be live-streamed on Facebook and YouTube.
Infront is handling the global media and sponsorship sales for the series, which will feature all 11 Velon teams and others from the UCI WorldTour and Professional Continental series.
No race will be longer than two hours and there will be extensive live coverage, with Friday and Saturday racing in the early evening to attract large audiences.
The Hammer Series will form part of a weekend of cycling events, including a bike expo, a mass-participation ride, family events and concerts, with the organisers hoping to create a festival-type atmosphere.