ESPN settles in with Vivid Seats after exiting StubHub partnership
ESPN, the US sports broadcaster, has signed up Vivid Seats, a Chicago-based ticket resale platform, as its new official ticketing partner.
Under the deal, Vivid Seats branding will feature across ESPN's digital platforms, with users having access to the company's sales platform.
Vivid Seats replaces rival ticket resale website StubHub, owned by online auction giant eBay, which had been ESPN’s official partner in the category since 2007.
Vivid Seats has the third-largest market share in the secondary ticket marketplace, behind StubHub and Ticketmaster, according to industry researcher Moody’s.
Eric Vassilatos, co-founder Vivid Seats, said: “We are excited to work with ESPN, the worldwide leader in sports, to broaden our reach and directly offer their more than 110 million monthly visitors a safe and easy way to buy tickets to a wide range of sporting events.”