Global Cycling Network+ (GCN+), the cycling streaming service, has entered a three-year broadcast partnership with the National Cycling League (NCL), the new US professional road racing competition.
Through the deal, GCN+ will stream all four NCL Cup Invitationals in Miami Beach, Atlanta, Denver, and Washington DC, starting on April 8.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
NCL co-founder and chief executive, Paris Wallace, said: “We're looking forward to showcasing the incredible female and male talent of the NCL peloton and the excitement of the first American professional cycling racing league to a new global audience of cycling fans."
Daniel Lloyd, director of racing at GCN+, added: “The NCL features a brand new format …
“We are guaranteed a lot of action, in part because of what's on the line; the NCL has the largest prize pot ever seen in criterium racing. For traditional road racing fans, there's no doubt it will be a departure from the norm, but things need a shakeup on occasion, and I'd predict that the NCL will do exactly that."
Criterium racing is lapped racing on a closed circuit, set in cities. Laps are usually half a mile (0.8km) to 1.5 miles (2.4km) long.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataCoverage of the NCL will include on-site commentary from “veteran criterium racing broadcasters,” as well as behind-the-scenes content on the teams and athletes. NCL coverage will also feature pre-event and post-event shows.
NCL Co-founder David Mulugheta, said: "As we build the National Cycling League to rival the major UUS sports leagues, we need to create great media products for fans on-site and around the world. Knowledgeable, long-time cycling fans who watch GCN+ will immediately realize NCL races belong alongside coverage of The Classics and Grand Tours."
