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CPLG Wins Exclusive Jordan Formula One Licensing Deal

The Copyright Promotions Licensing Group Ltd. (CPLG), one of the world’s leading entertainment, sports and brands licensing agents, has been appointed exclusive worldwide licensing agency for Jordan Grand Prix, the leading Formula 1 team which compete under the name DHL Jordan Honda. The agreement will see CPLG handling Jordan’s licensing and merchandising rights.

CPLG’s Sports Division will set about building a select merchandising programme for Jordan Grand Prix and will focus on establishing key partners in each core product category.

The programme will involve all product areas including apparel, toys, publishing, food and various promotions. The licensable marks available for use by retailers and manufacturers include the Jordan Grand Prix team logo and the Jordan Grand Prix Formula One car image and likeness.

Commenting on the agreement, Chris Protheroe, CPLG’s Director of Sport & Brands, said: ‘Jordan encapsulates the spirit of Formula One; extreme excitement, adrenaline and fun. Through its charismatic management team, Jordan has not only become a race winning team, but has also brought colour and a sense of enjoyment to the sport.

‘Our aim is to assist this leading motorsport brand to reach its fans and reinforce brand loyalty through licensing. Through our licensing partnership with Jordan, we will bring an exciting taste of the thrills of Formula One to the true fan at trackside and in the high street.’

Mike Hall-Taylor, Head of Jordan Brand Ltd., said ‘The appointment of CPLG as Jordan’s licensing agency demonstrates our commitment to providing new, innovative and exciting products and services for our fans and followers. CPLG has the track record and geographical reach to enable us to enter new product categories and new geographical markets. The revenue generated from these deals will be ploughed back into the racing team to help us win more races in the future.’

CPLG secured the appointment by virtue of its renowned sports licensing track record. The agency is the exclusive worldwide licensing agency for 2002 FIFA World Cup Korea/JapanTM (excluding Asia Pacific), the Rugby Football Union, the England & Wales Cricket Board and Chelsea Football Club.

For further information please contact:

Italo Cerullo
CPLG
T: +44 (0)20 8563 6400
E: icerullo@cplg.com
W: www.cplg.com