Fast Track, the UK’s leading events and sports agency chaired by former Olympian Alan Pascoe, is expanding its client portfolio and skills base by merging Lighthouse Communications Ltd with its award winning client facing team.

Through this merger, Fast Track further strengthens its position as the leading independent sports marketing and events agency in the UK.

Lighthouse Communications’ clients include GlaxoSmithKline, Heineken, Land Rover, Times Newspapers Ltd, Polar and Marsh & McLennan Companies. Lighthouse specialise in creating, managing and implementing sponsorship strategies and activation for these companies.

The synergy between the two companies was a significant reason for the merger.

Pascoe said: “Lighthouse Communications will bring a great deal of additional expertise, experience, revenues and depth to Fast Track across the entire agency, with particular focus on client consultancy and activation strategies – ideal as we move into the build up to Britain hosting the 2012 Olympic Games.”

Jim Glover, Head of Lighthouse, stated “This is an extremely exciting time for all at Lighthouse as the merger offers new opportunities for both our staff and clients.”  Glover will become joint Managing Director of Fast Track with Jon Ridgeon, the current Managing Partner.

The merger concludes a spectacular year for Fast Track, having been ranked the UK’s top events and sponsorship company in ‘Marketing’ this June, playing a key role in Volvo winning the Sports Industry Award for ‘best sponsorship of a team or individual’ in sailing, launching the inaugural Visa Paralympic World Cup in Manchester and staging the best-ever season of televised events with UK Athletics.

Looking to the future, the Fast Track team is perfectly placed to advise sponsors considering the opportunities offered by the London Olympics and Paralympic Games.

For further information please contact:

Jon Ridgeon, Managing Partner, Fast Track – (w) +44 7798 927 001
Jim Glover, Managing Director, Lighthouse – (w) +44 208 812 3400