The Professional Bull Riders (PBR), the US circuit owned by multisport giant TKO Group, has renewed its domestic rights deal with the CW Network.
The two-year extension will see the CW Network retain its exclusive rights to air PBR Teams series home events, the league’s five-on-five team competition featuring the world’s top bull riders, through 2029.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new contract, which begins in 2027, covers 13 events per season, which will be aired live on Sundays on CW Network and streamed on CW Sports via the ESPN App.
Mike Perman, senior vice president of CW Sports, said: “PBR has become a staple of our CW Sports weekend programming over the last two years, so we are thrilled to continue our broadcast partnership with the PBR Teams series.
“The national broadcast reach of The CW paired with a regular Sunday timeslot every weekend throughout the season will help grow this fast-paced, adrenaline-packed sport with fans around the country.”
The extension builds on the pair’s original two-year rights agreement, signed in 2025, and adds to PBR’s domestic visibility, having secured Paramount+, the streaming platform of the US media giant, as the primary home for its PBR Unleash The Beast tour in a five-year deal running through 2030.
As part of the deal, CBS Television Network airs the CBS Game of the Week.
Last year, Fox Nation, the subscription streaming service run by US media giant Fox, secured a deal with the PBR to become the exclusive US broadcaster for the PBR Camping World Team Series.
TSN, the Canadian sports network owned by Bell Media, delivers more than 30 weeks of PBR programming, including highlight specials from both the PBR Canada Cup Series and PBR Monster Energy Team Challenge, as part of its two-year deal running through 2026.
Sean Gleason, PBR’s chief executive and commissioner, said: “PBR Teams has built an audience that wants to follow the league wherever it goes, and The CW gives fans a clear, consistent Sunday appointment.
“The CW has been an important partner in expanding access to PBR Teams, and this agreement makes it easier for fans across the country to find the action, support their team, and stay connected to the sport.”
Last February, PBR was formally brought under the control of TKO Group, the sports division controlled by entertainment giant Endeavor.
TKO purchased several sporting assets from Endeavor, including PBR, IMG (sports marketing agency), and On Location (hospitality and events). The leadership of PBR remains unchanged.
