Spanish soccer giants Real Madrid have bolstered their commercial slate through a new global partnership with online travel agency and website Hotels.com.
Under the multi-year agreement, Hotels.com will gain a presence through matchday branding, digital content opportunities, and hospitality experiences at the LaLiga club’s iconic Bernabéu Stadium.
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As part of the deal, Hotels.com and Real Madrid will collaborate on campaigns to help supporters travel to matches, tournaments, and away fixtures, and showcase their rewards system through the club’s digital channel, in-stadium presence, and hospitality opportunities.
The deal expands Hotels.com’s presence in European soccer, having extended its multi-year tie-up with English Premier League champions Arsenal ahead of the 2026-27 campaign.
The deal, which builds on its original agreement struck in 2023, means Hotels.com retains a branding presence at the club’s Emirates Stadium home on men’s and women’s team matchdays, as well as on its social media and digital platforms.
The online platform also previously served as Tottenham Hotspur’s official accommodation partner as part of a four-year deal running from the 2018-19 through 2021-22 seasons.
For Real Madrid, the new deal adds to the club’s recent commercial activity, having added AI cloud computing firm Iren to its partnership slate as a global partner last month.
Real Madrid also brought in food delivery service Uber Eats as a new club partner in a three-season deal and renewed its tie-up with international sports marketing agency Sportfive, which will continue as an authorized VIP tickets partner for the Bernabeu.
A selection of key Real Madrid commercial partners includes Adidas (kit supplier), Emirates (front-of-shirt sponsor), and HP (sleeve sponsor).
