The organizers of tennis' Cincinnati Open, an annual top-tier '1000' event on both the men's ATP and women's WTA tours, have extended their tie-up with venue management and experiences firm Legends Global.
Through a multi-year contract renewal unveiled today, Legends Global continues as the partnership and sales leader for that US tournament.
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The initial agreement between Beemok Sports & Entertainment, which runs the Cincinnati Open, and Legends came into effect in time for the tournament's 2024 edition.
The heavyweight premium experiences and hospitality firm is also the on-site merchandise provider for the tennis tournament, with that agreement running through 2031.
Bob Moran, Beemok Sports & Entertainment's president, commented on the extension: "Year after year, Legends Global has proven to be an invaluable partner. They've helped us grow revenue across partnerships, ticketing, premium and merchandise, and they’ve overdelivered on every front since day one."
The 2026 Cincinnati Open took place at the Lindner Family Tennis Center in that Ohio city between August 11 and 23, with Legends running an 18,000-foot retail shop at the tournament.
Sean Wallis, senior vice president for partnerships at Legends Global, added: "It has been remarkable to watch the tournament grow over the past three years, and these record-breaking results are a testament to the strength of our collaboration. We look forward to continued success and to building on this momentum for years to come."
In terms of recent Legends activity, this week has already seen the brand unveiled as the owner's representative for the new ballpark – for which ground has not yet been broken – of the Kansas City Royals from North America's Major League Baseball (MLB).
Legends Global, through becoming the accredited owner's representative, essentially takes responsibility for the stadium's development and construction on behalf of the local investment group that owns the Royals (led by John Sherman).
In late September, meanwhile, the MLB's Tampa Bay Rays and Legends also announced a deal.
