Baseline Vision, a provider of AI-powered tennis technology, has announced a multi-year partnership with Tennis Data Innovations (TDI), a joint venture by the ATP – the organizer of the men’s tour – and ATP Media, its global sales, broadcast production, and distribution arm.
Through the agreement, the Israel-based company’s technology will provide real-time data from matches in the secondary ATP Challenger Tour worldwide.
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Baseline Vision’s AI-powered system uses computer vision to track the ball and players in real time, generating data directly from the court.
Designed to operate without permanent court infrastructure, Baseline Vision’s solution can be deployed across a range of venues and tournament environments.
David Lampitt, CEO of Tennis Data Innovations, said: “We’re delighted to be working with Baseline Vision to expand the availability of high-quality, real-time data across the ATP Challenger Tour.
“The scale and global reach of the Challenger Tour require technology that is both accurate and reliable, while also being agile enough to deploy efficiently across a wide variety of tournament environments.
“Baseline Vision’s innovative approach enables us to extend advanced data capture across the tour and supports our broader ambition to unlock more value from tennis data for the benefit of the sport.”
Michael Chojnacki, co-founder and CEO of Baseline Vision, added: “This is a tremendous achievement for our entire team and a recognition of the quality, accuracy, and reliability of the technology we have worked so hard to build.
“It is also a testament to how forward-thinking TDI is in finding ways to scale advanced technology across hundreds of tournaments and make it an integral part of professional tennis worldwide.”
TDI was formed in late 2020 to manage the aggregated rights to ATP Tour and ATP Challenger Tour match data, coupled with certain media streaming rights.
The organization then appointed Lampitt as its first chief executive in December 2021.
