The World Snooker Tour (WST) property has added Mitrade, the international trading platform, as its latest commercial partner for the ongoing 2026-27 campaign.
As the official trading partner of the WST, Forex and CFD broker Mitrade will have a prominent branding presence throughout the tour.
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This will begin with the August 31 start of the British Open, which will be held at the iconic Cheltenham Racecourse in England.
Mitrade claims that its active user base has increased 54% year-on-year, while its trade volume rose 79% over the same period, and total lots traded grew 148%.
The firm said that the sponsorship of the WST gives Mitrade “a platform to engage with its growing community of traders and snooker fans and strengthen brand awareness across multiple markets.”
The partnership will particularly focus on European markets, which for the WST includes England, Northern Ireland, Scotland, Wales, and Germany, each of which will stage events across the 2026-27 edition of the tour.
WST chief commercial officer Peter Wright said: "This is a significant partnership with a dynamic global brand, and we are excited about working together across our European events. We look forward to seeing Mitrade become a prominent part of the World Snooker Tour throughout the season."
The 2026-27 WST season began on June 22 with the Championship League tournament in Leicester, England, and will run through the 2027 World Championship in Sheffield, which will begin on April 17 and run through May 3, 2027.
