Two Circles, the UK-based sports marketing agency, has expanded its partnership with the Matchroom Multi Sport (MMS) organization.
The expansion focuses on Two Circles helping to boost the reach of WNT.TV, the streaming platform of the World Nineball Tour (WNT) – which is run by MMS.
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Matchroom Multi – a subsidiary of the Matchroom Sport corporation – promotes, organizes and produces sporting events and competitions across sports such as pool, snooker, and tenpin bowling.
Two Circles will use its Staylive streaming platform to power WNT.TV, whilst also working to increase subscriptions through “audience segmentation, customer relationship marketing, and automated fan journeys.”
The agency will also collaborate with the tour on increasing ticket sales for its premier events, through targeted marketing and audience insight.
Emily Frazer, chief executive at Matchroom Multi Sport, stated: “Two Circles has been an important partner in our growth to date, and this expanded relationship will allow us to take that further. By bringing together data, technology, and audience insight, we can accelerate the growth of WNT.TV, strengthen our relationship with fans, and unlock new opportunities across the World Nineball Tour.”
Elliott Charles, Two Circles’ lead consultant, added: “We’re bullish on we’re bullish on the growth potential of the World Nineball Tour and its ability to engage new and existing audiences worldwide. The combination of its events, digital products and global footprint provides a perfect business flywheel, which, combined with its stars, has built the perfect foundation on which to accelerate its growth. Extending our relationship in this way with the Matchroom portfolio is a proud moment for us.”
In terms of recent Matchroom activity, late July saw a strategic alliance between Matchroom Boxing and the Most Valuable Promotions (MVP) vehicle announced.
Through the deal, both Matchroom – headed up by Barry and Eddie Hearn – and MVP – launched by influencer-turned-boxer Jake Paul – will work together to create major new opportunities for female boxers, both in terms of fights and commercial possibilities.
Two Circles, meanwhile, was brought in by US college sports’ Mountain West Conference as a strategic partner in late May.
