The UFC mixed martial arts (MMA) promotion has brought in NinjaTrader, a brand of the Payward overall financial infrastructure firm, as a new commercial partner.
Through a tie-up unveiled today, NinjaTrader becomes UFC's futures trading partner in the US and Canada.
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It will have its brand and logo visible across live UFC broadcasts, live events, and the promotion's social content.
Specifically, it will also act as presenting partner of Dana White's Contender Series, and official partner of the UFC Freedom 250 event, set to take place in the grounds of the White House in Washington DC on June 14.
At the latter event, NinjaTrader will see its branding appear in the UFC Octagon, across the event's broadcast, and at an accompanying watch party, where it will act as the presenting partner.
For the Contender Series, meanwhile, NinjaTrader becomes the event's official fight kit partner.
Nicholas Smith, senior vice president for global partnerships at UFC's owner, TKO, has commented: "NinjaTrader is using technology to make futures trading more accessible for individual traders, and together, we have an opportunity to provide NinjaTrader with high-impact ways to tell its story across some of UFC’s biggest moments.”
Earlier this week, UFC unveiled financial technology company Exodus Movement as its first official payments partner, in advance of Freedom 250.
Specifically, Exodus will receive prominent branding inside the Octagon ring at every UFC event in the US and will be integrated into broadcast features within selected UFC Numbered Events.
Beyond live events, Exodus and UFC will collaborate on content “focused on fight night storytelling and athlete-driven moments,” which will be distributed across the UFC Instagram, Facebook, and X channels.
The beginning of 2026 has been a busy period for UFC, most notably marked by the launch of the promotion’s lucrative new seven-year, $7.7 billion media rights agreement with US media giant Paramount.
Last month, parent company TKO announced a 25% increase in revenue in the first quarter of 2026, reaching almost $1.6 billion spread across the UFC ($401.2 million), World Wrestling Entertainment ($475.7 million), and IMG ($655.4 million), with all three seeing a revenue rise during the three months.
