Tapmad, the Pakistan-based digital streaming platform, has acquired the exclusive digital and television broadcasting rights for soccer’s upcoming FIFA World Cup men’s flagship tournament.
Through the agreement, Tapmad will stream all 104 matches live on its digital platform.
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In addition, the service will introduce interactive features, including live match timelines, lineups, detailed statistics, minute-by-minute updates, and multi-stream split-screen viewing on the TV app, allowing viewers to watch multiple matches at the same time.
This year’s edition is being jointly hosted by the US, Mexico, and Canada between June 11 and July 19 and will feature an expanded field of 48 national teams.
Yassir Pasha, CEO of Tapmad, said: “This is a defining moment not just for Tapmad, but for how football will be experienced in Pakistan.
“As the World Cup expands, our role is to ensure that access keeps pace with that scale. We are focused on delivering an experience that is seamless and uninterrupted.”
In recent weeks, FIFA has struck several late rights deals across multiple regions for the forthcoming tournament.
Earlier this week, AzamTV, the Tanzania-based pay-TV broadcaster, snapped up rights in eight East African markets, while the Government of Ghana acquired rights to expand World Cup coverage in the country.
Last month, African sports media platform SportyTV secured pay-TV rights to the tournament in South Africa.
In Malaysia, free-to-air broadcaster RTM and IPTV service Unifi TV snapped up rights, with further tie-ups announced with Television Jamaica and Vietnam Television in those respective markets.
However, FIFA is yet to sign broadcast deals in China and India, the world's two most populous nations.
A deal has not been struck in India due to a deadlock in negotiations with the Reliance-Disney heavyweight media group, while no official decision has been made in China over coverage.
World soccer’s governing body has agreed broadcast deals in over 175 territories globally for the tournament.
