Red Bull, the global energy drinks giant, has struck a new deal with the SailGP global racing series ahead of its 2026 campaign.
As the official energy drink supplier of the 2026 SailGP campaign, Red Bull will activate across the 13-race season through in-person events utilizing Red Bull brand ambassadors, as well as premium hospitality offerings, and more.
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This will begin with this weekend’s season-opening Perth Sail Grand Prix in Australia, with Red Bull to present a live acrobatic flight show with its partner athlete Matt Hall.
This partnership expands Red Bull’s position in SailGP, which was already prominent, as the brand is the title sponsor of the Italy SailGP Team, which it partnered with for its launch in 2025.
Speaking on the partnership, SailGP chief commercial officer Charlie Dewhurst said: “Red Bull’s energy, innovation and deep connection to high-performance sport will elevate both the league and the fan experience around the world, building on its existing commitment to SailGP through our national teams.
“This partnership further reinforces SailGP’s platform for brands that want to engage with our fans around the world, and to develop innovative and authentic partnerships that genuinely deliver.”
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By GlobalDataCurrently, the 2026 SailGP confirmed calendar is as follows:
|
Provisional Schedule |
Race |
|
January 17 to 18 |
Oracle Perth Sail Grand Prix presented by KPMG (Australia) |
|
February 14 to 15 |
ITM New Zealand Sail Grand Prix | Auckland |
|
February 28 to March 1 |
KPMG Sydney Sail Grand Prix (Australia) |
|
April 11 to 12 |
Enel Rio Sail Grand Prix (Brazil |
|
May 9 to 10 |
Apex Group Bermuda Sail Grand Prix |
|
May 30 to 31 |
Mubadala New York Sail Grand Prix (US) |
|
June 20 to 21 |
Canada Sail Grand Prix | Halifax |
|
July 25 to 26 |
Emirates Great Britain Sail Grand Prix | Portsmouth |
|
August 22 to 23 |
Germany Sail Grand Prix | Sassnitz |
|
September TBD |
Spain Sail Grand Prix |
|
September 19 to 20 |
Rolex Switzerland Sail Grand Prix | Geneva |
|
November 21 to 22 |
Emirates Dubai Sail Grand Prix, presented by DP World (UAE) |
|
November 28 to 29 |
Mubadala Abu Dhabi Sail Grand Prix 2026 Season Grand Final, presented by Abu Dhabi Sports Council (UAE) |
The 2026 SailGP campaign comes off the back of a 2024-25 season that the series claims saw strong viewership and commercial increases on the prior campaign.
The 12-race campaign generated a cumulative global viewership of 215 million, up from the 193 million it drew in the 2023-24 season.
This included record event audiences for races in Sydney, Australia (21.2 million globally) and Cadiz, Spain (23 million globally).
Also positive was the new individual territory single-broadcast viewership records in the US, where national network CBS attracted almost 3.5 million viewers for its ‘The Race to Abu Dhabi’ magazine and highlight show on November 23.
