Octagon Signs Kronenbourg to Sponsor Beach Soccer Festival

Octagon UK has secured a six-figure deal with premium international beer brand, Kronenbourg 1664, as the presenting sponsor for a beach soccer event this summer. The event will be known as The Kronenbourg Cup.

The new deal provides title sponsorship for two years and follows on from Kronenbourg’s involvement with the inaugural event held in London last summer. This year’s contest will be located in Brighton, Sussex, and will kick off the city’s Golden Jubilee celebrations on 1 June. In addition to the pro-soccer action live music and entertainment will also be staged to support The Kronenbourg Cup.

Octagon will be staging the event in a purpose-built all-seater stadium adjacent to Brighton Beach. International teams from England, France, Spain and Switzerland, together with players such as Eric Cantona, will take part and Sky Sports will provide coverage of the games. Last year’s inaugural event in London attracted almost 6,000 spectators for the three-day event as well as a television audience in excess of two million for the series.

Ian Taylor, Events Officer, Brighton and Hove City Council, said, ‘We are delighted to be hosting this event. It is an extremely exciting way to start the Golden Jubilee celebrations and will be a big draw for the local residents and visitors to Brighton.’

Aidan Day, Managing Director, Octagon UK, commented. ‘We are delighted to have Kronenbourg on board as a sponsor of this premium event. The Kronenbourg Cup is a good example of Octagon’s sports expertise working effectively across a number of disciplines, and will provide a high profile kick-start to the following weeks of sporting activity and entertainment that Octagon is planning for Brighton’.

Following on from The Kronenbourg Cup event the structure will be used to house a variety of beach sports events for the month of June.

For further information please contact:

Ruth Wicks
T: +44 (0)20 7862 0063
W: www.octagon.com