The Cricket Australia (CA) governing body has brought in Origin Energy as a main commercial partner for the next three years.
Through a tie-up unveiled earlier today, Sydney-based Origin Energy becomes the shirt sleeve sponsor for the men's test team, with the agreement coming into effect for the start of the 2025-26 Ashes series against old rivals England, later this week.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The deal covers that five-test series, beginning in Perth on Friday and running through until early January in Sydney, and then also stretches across the 2026-27 and 2027-28 Australian cricketing summers.
HCLTech had spent time as the Australian men's team's sleeve sponsor previously.
Origin is the largest Australian energy supplier, with this agreement coming over two years after CA let its deal with Alinta Energy come to an end (with suggestions at the time that captain Pat Cummins, outspoken on the issue of climate change and clean energy, had been involved in that process).
Indeed, Origin's Cricket for Climate venture already involves Cummins as an ambassador.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAlinta had also been the primary Australian men's team shirt sponsor since mid-2018.
In terms of recent CA commercial activity, early October saw the governing body extend its tie-up with supermarket chain Woolworths for another three seasons.
CA unveiled Australian bank Westpac as its new main commercial partner in late July, meanwhile, with Westpac replacing rival Commonwealth Bank in that position.
Other current CA sponsors include Qantas (with an extension unveiled in late March), Weber, KFC, and Bet365, while NRMA Insurance is the naming rights partner for the home test series.
