Chinese technology firm Tecno has extended its sponsorship deal covering club competitions run by the Asian Football Confederation (AFC) regional body.
Through a renewal unveiled today, Tecno will continue as a global supporter of a myriad of top-tier AFC competitions for the next two seasons (2025-26 and 2026-27). Specifically, the tie-up extends across the top-tier AFC Champions League Elite, the AFC Champions League Two, and the AFC Women’s Champions League.
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This will follow on from the initial deal between the two parties, which was struck in August 2024 and covered the 2024-25 editions of those same competitions.
The extension has been struck by the AFC’s new rights-holding agency, Asia Football Group, which was launched in September 2023.
The AFC has said that the extension means Tecno will continue to play a key role in "enhancing fan engagement and delivering memorable experiences."
In terms of Tecno's other commercial tie-ups in soccer, the Chinese firm is also set to be a global sponsor of the Africa Cup of Nations (AFCON) national teams tournament for the 2025 and 2027 editions.
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By GlobalDataA deal to that effect was announced in early June, with the Confederation of African Football.
In early July, the AFC expanded its wide-ranging partnership with digital payments giant Visa to cover next year’s Women’s Asian Cup in Australia.
Early June saw the regional body expand its global deal with Midea, the Chinese home appliances brand.
