Saudi Arabian soccer’s top-flight Saudi Pro League (SPL) has agreed a new partnership with technology innovation firm Globant through its Sportian sports division.
SPL will now implement Sportian’s competition management solution, which will digitally organize future SPL campaigns, a fact that it claims will eliminate human error and thus allow SPL staff to focus on “innovation” around the competition, while enhancing integrity with its in-built data security apparatus.
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This solution will integrate club administration activities such as player enrolment and new signing registration, as well as matchday operations such as line-up submission, referee assigning, kit choice selection, and regulatory compliance.
Speaking on the partnership, SPL chief executive Omar Mugharbel said: “We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best.
“The platform provided by Globant Sportian will provide a huge boost to our efficiency and eliminate unnecessary complexity, allowing our teams to focus on what they do best.”
Globant chief executive and chief business offer for new markets, Federico Pienovi, added: “We are proud to bring our global expertise in digital reinvention to the MENA region, where the transformation of the sports, media, and entertainment industry is happening at an unprecedented pace.
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By GlobalData“Through Sportian, we are delivering a state-of-the-art solution that will redefine how football organisations operate, managing complex processes from calendar selection to legal compliance.
The SPL is the latest in several high-profile sports properties to tie up with Globant, a list that also includes elite soccer leagues such as (Sportian co-owner) Spain’s LaLiga and Belgium’s Pro League.
Most recently, motorcycle racing’s MotoGP extended its long-term partnership with Sportian where the pair collaborate to combat illegal broadcast piracy.
With the SPL partnership Sportian has taken a step toward its goals of expanding in the Middle East market, with the firm’s managing director for the Middle East and North Africa, Mamdouh Al Doubayan, saying: “This milestone marks the beginning of Globant’s journey in bringing cutting-edge technology to Saudi Arabia’s thriving sports ecosystem.
“By digitising core competition workflows and leveraging AI, we’re enabling the Saudi Pro League to operate with greater speed, transparency, and precision.
